Brooksville, FL – October 10, 2017 – TradeStops CEO and founder Dr. Richard Smith today took a moment to publicly honor and acknowledge the award of the Nobel Memorial Prize in Economic Science yesterday to Richard H. Thaler of the University of Chicago’s Booth School of Business.  The Nobel committee in Stockholm, Sweden stated that Thaler’s contributions have connected economic and psychological analyses of individual decision-making to help create and drive the growth of the field of behavioral economics.

“No one has done more than Richard Thaler to enlighten and amuse all financial and economic decision makers – from everyday grocery shoppers to global policy makers.”, stated TradeStops founder and CEO Dr. Richard Smith.  “Mr. Thaler summarized his work in his own words, ‘Economic agents are humans and economic models have to incorporate that.’  It sounds like common sense, and it is, but it took 40-plus years of hand to hand combat to get the rest of the world to come around to his way of thinking.  Kudos to you Mr. Thaler!”

“Thaler’s work has been absolutely instrumental in the evolution of our own investor tools service,,” Smith continued.  “Paraphrasing Thaler’s own words, TradeStops is founded on the insight that ‘Investors are human and investing strategies have to incorporate that.’  Along with other Nobel Laureates such as Daniel Kahneman and Herbert Simon, Thaler’s insights into behavioral biases drive the design of our investing platform to help investors side step the common mistakes that lead to chronic underperformance.”

“Thaler’s work in identifying the endowment effect and in distinguishing between acquisition utility and transactional utility has helped us build a better service for investors.  Markets regularly defy expectations.  Thaler’s insights have helped TradeStops’ subscribers capitalize on upside surprises instead of being victimized by downside surprises.”

“We honor and congratulate Mr. Thaler on his Nobel Prize, his contributions to our work at TradeStops and hope, as he said to the press, that he gets to spend the prize money ‘as irrationally as possible.’ I also recommend that anyone with an interest in this area read his most recent book, ‘Misbehaving: The Making of Behavioral Economics’,” Smith concluded.

About TradeStops
TradeStops’ investment tools help you decide ‘how much’ and ‘when’ to buy and sell – for greater profits with less risk.  TradeStops offers a systematic way to invest that removes the guesswork, and gives you a disciplined roadmap (down to the exact number of shares) to help you make the most money possible without increasing your risk. Visit to find out more.