Some subscribers may be curious why a MegaTrends rating is different than a Likefolio rating. Below is the explanation from the Likefolio team.

The bullish indicator (pill) for AMZN you see is generated daily by analyzing how consumer purchase intent has performed over the last 90 days and how the stock has performed in the same period. The growth (or lack of growth) compared with how the market has performed in the same period generates a bullish or bearish system call.

Amazon Likefolio Rating

The MegaTrends report is a much deeper dive, analyzing long-term trends driven by major shifts in consumer behavior. In this report, actionable items are described for each ticker referenced. For Amazon, the time frame reference is 2 years.